Sunday, December 29, 2019

The Rebirth Of A Forgotten Virtue By Daniel Akst - 888 Words

In the pugnacious article Thrift: The Rebirth of a Forgotten Virtue, the writer Daniel Akst uncovers the characterization and slant of the utilization of thrift. Throughout the article, Akst gives a few perspectives and cases of certain powerful individuals and their perspectives. Alongside the different perspectives of the individuals, there are numerous quotes from well respected people. When Akst uncovers his actual position on thrift towards the closure of his factious article, he trusts that thrift makes solidness. The targeted group that Akst aims for is the general population of money spenders in America. His intention of composing this article is to advise individuals about thrift and that by thrifting you make budgetary opportunity. The rhetorical analysis strategies that will be exemplified are pathos, as well as logos. Daniel Akst is successful in his contention that thrift makes opportunity with illustrations of hurried speculations, quotes of persuasive individuals and m easurable proof. The strategy used by Akst as a part of his factious article is pathos, which is used to helped persuade his audience through his use of logical reasoning. The use of pathos throughout the article shows faith in how Americans burns through cash and how they ought to burn through cash. â€Å"To the extent that thrift produces wealth, it breeds envy† (511). Akst is claiming that riches breeds or creates envy in everybody naturally. Akst does not bolster his claim that riches makes

Saturday, December 21, 2019

Assessment of a Statement Essay - 1102 Words

Assessment of a Statement Niccollo Machiavelli, born on May 3, 1469, lived during a period of turmoil and constant war in Europe. Machiavelli believed that political life cannot and should not be governed by a set of moral or religious absolutes. He also believed that in the interest of securing the state, acts of violence and deception that would be unethical and indefensible were permissible. This essay will seek to prove that the statement â€Å"the end justifies the means† is not morally defensible. It will explore†¦show more content†¦The means must be judged by an objective and consistent standard of morality. In the Machiavellian paradigm, the prince acts with a view to his own gain. He is advised to capture, consolidate, and defend his authority from all challengers. But how do the people fit in? Machiavelli does admit that a principality should rest upon the support of the people. But later on, he clarifies that the â€Å"moral goodness of the masses† stems only from their gullibility and willingness to be misled. Moreover, Machiavelli goes on to argue that a ruler must necessarily act against the interests of his people. To Machiavelli, the people do not know what is best. Thus, the prince must utilize cruelty, fear, deception, and brute strength to subdue the interests of the people. This is morally indefensible since it infringes upon the most basic human rights to life and liberty. A classic Machiavellian prince is Idi Amin who came into office saying I am not an ambitious man, personally, I am just a soldier with a concern for my country and its people.[2] Months la ter, to secure his regime and ostensibly the state, Amin launched a campaign of persecution against rival tribes and Obote supporters, murdering between 100,000 and 500,000. This is an extremely immoral act that is not morally defensible . MachiavelliShow MoreRelatedAssessment of Financial Statements1501 Words   |  7 PagesASSESSMENT OF FINANCIAL STATEMENTS Assessment of Financial Statements Judith A Vicks FIN7014-8: Managing Financial Institutions Dr. Ekanayake: Northcentral University June 23, 2013 ASSESSMENT OF FINANCIAL STATEMENTS Abstract It is important to understand the differences in how earnings and liabilities are generated or reported for different financial institutions. This paper will describe key points regarding the balance sheets of different financial institutions. CommercialRead MoreSafety Statement And Risk Assessment973 Words   |  4 PagesSAFETY STATEMENT AND RISK ASSESSMENT| SECTION 19 AND 20 In a healthcare sector where the purpose of the organisation itself is to provide care and health security to their residents, a safety statement and risk assessment is mandatory not only for residents but employees and anyone who have come in and out of the workplace premises. 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Friday, December 13, 2019

Patent Infringement of Internet Technology Free Essays

Issue in Dispute Factual Background The issue being disputed is whether Vonage contravened patent law by using a technological invention registered to Verizon, without permission, in providing its online communication services. Infringement was claimed by Verizon on three of its patents. Since 2006, a string of patent infringement cases have been filed against Vonage, an online communications company providing customers with the means to communicate through their computers through the Internet route. We will write a custom essay sample on Patent Infringement of Internet Technology or any similar topic only for you Order Now Verizon was first to sue Vonage for the use of three patents covering the translation of ‘analog voice signals’ into ‘digital signals’ to allow customers to communicate through their computers with broadband connections. In March, a jury verdict found Vonage to have infringed the patents and this was also upheld by the appellate court but only for the two patents. However, the appellate court remanded the case down to the lower court for re-determination of the monetary award since this was not detailed by the jury. Next to file a case was Sprint Nextel Corporation for the use of its patented voice-over internet protocol (VoIP), which allows computer users to make calls using broadband connections. In September, a jury also found voyage to have infringed this patent. Lastly, Klausner Technologies also communicated its claims to Vonage but this has been settled. To date, claims of Sprint Nextel Corporation and Klausner have already been settled. All these claims involved Vonage’s online use of these technology patents in its online popular communication services. Position of Litigants Verizon based its claims on the infringement of three patents. Patent 574 enhances translations of communication information such as telephone numbers or websites into IP addresses. Patent 711 covers the manner of using computer speakers or microphones to communicate online. Patent 880 covers ‘localized wireless gateway system’ that enables phones to register with transceivers before connecting to the Internet.[1] Although these patents do not constitute online communications, this serves to enhance the system by providing a means of translating numerous digital to analog signals, instructing a means of using speakers and microphones to communicate online, and connecting into local base stations to connect mobile phones to computers. By offering online communication services using these three patents without its permission, Verizon claims that Vonage has violated its patent grant. Vonage claims that it has not violated Verizon’s patents because it did not translate but merely extracted and reformatted the telephone numbers. Verizon also claimed that the court of first instance erred in the direction it gave to the jury, particularly on the construction of vital terms found in the claims. First contested term is ‘translation’, which was construed by the courts generally instead of limiting this to the conversation of higher to lower protocols as contained in the patent grant. Second contested term is ‘conditional analysis’, which was interpreted by the court as generating a result from a prior first condition. Vonage claims that this should be limited only to the preferences of the parties using the system.[2] Since its operations do not fall under the technological systems patented by Verizon, it has not infringed any patent. Ethical Issue Opinion on the Case Prior to the cases, Vonage has become popular as an online communications company[3]. In 2006, it launched virtual phone numbers in Europe[4] implying the development of a new type of Internet based community function apart from linking its services to various Internet communication channels such as voicemail. Its popularity was due to the competitive prices together with the high Internet accessibility in most developed countries and the higher interconnectivity it offers by being able to link landlines and mobile phones to computers when compared to purely landline or mobile services or with Internet connectivity but limited only to same network calls. Basically, prior to Vonage’s service, VoIP was already existent but with limited use only to partners of the service provider. Vonage took the VoIP concept fused it with the other online communication connectivity and processes and created a service that higher interconnectivity. Did Vonage violate the law? According to the courts, it did violate the patents of the two companies. Was its actions right or wrong? The answer cannot be plainly stated in black and white. On one hand, this may be wrong because it profited out of somebody else’s technological innovation but on the other hand, it served or even empowered the public by giving them an alternative option. Even in a competitive world, consumers, through demand, do not always influence market prices, quality of service, or innovation. This is especially so in the case of online technology sector, which have become a venue for monopoly such as Microsoft. Under existing law and jurisprudence[5] there may be infringement. However, this case could have become a landmark by clarifying the concept of patent for the purpose of negating infringement. A patent is a property right to use or own inventions for a given number of years and an invention is a new creation[6]. However, it does not necessarily cover purpose, function or importance to the community. Patent has also been used for abuse such as the monopolistic tendencies of technological companies. While private property should be respected, this should also be balanced with public good. Moreover, Internet technologies are virtual, making it necessary to determine or limit the processes or operations considered as qualifying for patents. References KSR Int’l Co.v. Teleflex Inc. (No. 04-1350) 119 Fed. Appx. 282. Retrieved November 1, 2007, from www.law.cornell.edu/supct/html/04-1350.ZO.html. Richtel, M. (2007, October 26). Shares Rise as Vonage Settles Fight over Patent. The New York Times. Retrieved November 1, 2007, from http://www.nytimes.com/2007/10/26/technology/26phone.html. Vonage (2007). Timeline. Retrieved November 1, 2007, from www.vonage.com. US Patent and Trademark Office (2007). General Information Concerning Patents. Retrieved November 1, 2007, from http://www.uspto.gov/web/offices/pac/doc/general/index.html#patent. Vonage Told to Stop Using Verizon Technology By IAN AUSTEN Published: March 24, 2007 A federal judge said yesterday that he would order Vonage Holdings, the Internet-based telephone service, to stop using technologies patented by Verizon Communications. The decision, which could force Vonage to close or to install new systems, follows a jury decision this month that awarded Verizon $58 million and monthly royalties. But the judge agreed to postpone the effective date of the injunction for two weeks while he considers a request by Vonage for a stay pending what could be a lengthy appeal. The decision forced a temporary halt in the trading of Vonage shares and eventually sent the company’s stock down $1.05, or 26 percent, to close at $3. Vonage began trading last May at $17 a share. â€Å"For Vonage, everything that can go wrong has gone wrong,† said Richard Greenfield, the co-head of Pali Research in New York. â€Å"The constant stream of bad publicity has got to be adding to customer churn.† As it did earlier this month, Vonage quickly moved to assure its two million customers that their service would not be affected. It has said it is developing alternative technology that does not conflict with Verizon’s patents. â€Å"We are confident that Vonage customers will not experience service interruptions or other changes,† the company’s chief executive, Mike Snyder, said in a statement. â€Å"Our fight is far from over. We remain confident that Vonage has not infringed on any of Verizon’s patents.† Brooke Schulz, a spokeswoman for Vonage, said the company had not seen any effect on its ability to attract and retain customers because of the case. â€Å"We believe this case has had not impact on churn to date, nor do we expect it to,† she said. Judge Claude M. Hilton of Federal District Court for the Eastern District of Virginia in Alexandria said yesterday that an injunction was necessary because fines and royalties will â€Å"not prevent continued erosion of the client base of the plaintiff,† The Associated Press reported from Alexandria. Vonage has been the early leader in an attempt by several companies to shift traditional telephone company customers to Internet-based calling. â€Å"We’re pleased the court has decided to issue a permanent injunction to protect Verizon’s patented innovations,† said John Thorne, a senior vice president and deputy general counsel at Verizon. The three patents that a jury found Vonage to be infringing upon involve the way the company moves calls to and from the Internet from the conventional telephone system, methods for giving customers calling features like call waiting, and means for providing Internet calling through wireless networks. If Vonage is forced to switch to other technologies, the cost and feasibility of such a change is not clear. It is believed that the company has the ability to make remote software updates in devices that its customers have installed at their homes and offices.  Many conventional telephone companies hold patents involving Internet calling. Vonage faces a separate patent lawsuit from Sprint Nextel that has yet to go to trial.    How to cite Patent Infringement of Internet Technology, Essay examples

Thursday, December 5, 2019

Important to Know Target Markets

Questions: 1. Discussion: Why it is so important to know your target markets? 2. Discussion: Types of Customers Discuss the importance of discerning the different types (select only 3 types) of customers: diners, drop-in, meet-and-go, entertainment seekers, regulars and repeat customers, as well as the many sub-groups within these categories. Write one page long paper with your thoughts by describing what you would do, as a manager, to attract those customers. Answers: 1. Discussion: Why it is so important to know your target markets? Identification of target market is one of the most crucial elements of a business. A business cannot be expected to survive without knowing the perfect audience for a specific business. It is important to know the target customers as it helps in giving a clear focus to business for support. With the identification of target markets, the target audience can be managed by knowing the reason for consumption of the product. The resources can be prioritized accordingly. Targeting an audience helps in tailoring the message or pitch. In the case of homogenous products, the customers consuming the competitors' products can be analyzed. It would help in improving marketing efforts. The characteristics or experiences can be used for precision planning. If the marketing is done correctly, the sales can explode by finding the exact customers. The intelligence of customers, patience level and level of service demanded by them can be recognized. The valuable customers can be identified for buildin g a long-term relationship. The identification of a target audience is a good starting point for creating a message for conversion into marketing and sales. The marketing and sales approach may not be effective if there is not a clear line of focus. 2. Discussion: Types of Customers The customer groups fall into various segments as they have a different demographic structure, lifestyle and background. The identification of the type of customers is important as all customers have a different set of needs. A few groups are identified by analyzing the behavior and discerning the importance of following types of customers: Diners at restaurants where drinks are served There are a few diners who love to enjoy a good meal and drink in the form of an after-dinner drink, wine or cocktail and even all three. These customers seek a complete package for a unique experience. Such restaurants that provide each of the above components enhance the experience of customers. The millennial is usually the type of customers seeking for a complete experience. Food may be the primary focus for these customers, but they often want to enjoy their food with an alcoholic beverage. The restaurant excelling in business despite alcohol are exceptions. Entertainment seekers Another type of customers is entertainment seekers who look for a place to relax, chat with friends, stimulate and changing pace. Such customers visit bars, restaurants and clubs with western music and ambience. The customers visiting such places have a social life and wish to keep up the trend. Drinks are usually served at such places that help in changing pace of the customers. Meet-and-go customers The individuals looking for a place to date for an evening or a longer-term plan visit these restaurants. These restaurants are used for spending time for the singles or with someone where the environment is apt to have a conversation for an evening together. These customers usually visit coffee bars to have a leisurely conversation with their ideal ones. Single bars have dance floors and people visit their very late in the night. References Davis, Bernard, Andrew Lockwood, and Sally Stone.Food And Beverage Management. 5th ed. Oxford [England]: Butterworth-Heinemann, 2013. Print. Startups.co.uk,. "The Importance Of Identifying Your Target Customer - Startups.Co.Uk: Starting A Business Advice And Business Ideas". N.p., 2015. Web. 20 Dec. 2015. Walker, John R.Introduction To Hospitality Management. [Place of publication not identified]: Prentice hall, 2012. Print. YouTube,. "Target Market Analysis: How To Define Your Target Market And Sell More Products Easily". N.p., 2015. Web. 20 Dec. 2015.