Friday, January 31, 2020
Super Size Me Analysis Essay Example for Free
Super Size Me Analysis Essay To some, eating solely off the McDonaldââ¬â¢s menu for thirty days to see what the effects may be is looked down at as an attack on unhealthy and fast food corporations, but to many, Super Size Me is an incredible documentary that helps shine a light on the horrendous effects that fast food has on our society. Morgan Spurlockââ¬â¢s rules are simple: only food off of McDonaldââ¬â¢s menu may be eaten, he must consume three meals a day, if asked to super size he must, and everything on the menu must be eaten at least once. On day one he goes and gets baseline measurements of his body from numerous health and medical experts to be able to gauge himself as the month progresses, and from there on out, itââ¬â¢s chow time. Morgan Spurlockââ¬â¢s Super Size Me digs beyond the obvious correlation between fast food and poor health. Spurlock exposes the flaws in our societyââ¬â¢s choice of food, makes the point that personal responsibility is essential, and openly criticizes corporate and government deniability. By using an extremely personal setting, a plethora of unforgettable visuals, interesting dialogues, a steady change in tone, and incorporation of children, Spurlock effectively delivers his message that fast food is a fast way to deteriorate your state of health. Morgan Spurlock, unlike many other documentary producers, creates an extremely personal point of view. He does so by allowing the viewer to see over his own shoulder, and not a random test subject, to watch his month long McDonaldââ¬â¢s binge. Spurlock immediately, and at times humorously, opens up completely to the audience. Before the viewer knows it, Spurlock is half naked at the doctorââ¬â¢s, throwing up on camera, and being torn apart by his wife about his in ability to perform in the bed. By having this more personal and open point of view, Spurlock is able to earn more of the audienceââ¬â¢s trust making it easier for him to get his message across. Second to the personal setting, the visual effects utilized by Spurlock make the message of the documentary hard to forget. Without fail, every two to five minutes a McDonaldââ¬â¢s ââ¬Å"Golden Archesâ⬠appear somewhere on the screen, making it hard for the audience not to pair a negative denotation with it by the end of the film. Aside from all of the McDonaldââ¬â¢s signs, the camera consistently zooms in, as close as one would ever want to be, to Spurlockââ¬â¢s super sized french fries and extra greasy Big Mac. Watching the repetitiveness of close ups on processed, fried, and poorly made food is enough for any viewer to not want to east fast food for quite sometime. Spurlock also uses simple charts, such as the ones to display his portrait as days pass, to allow the viewer to easily see the trend of negative health increasing directly with the amount of time spent on his McDonaldââ¬â¢s diet. Another interesting visual Spurlock uses is the satanic drawings of what appears to be Ronald McDonald. The pictures are demonic and are supposed to depict Ronald as a ruthless clown and not someone a little kid would like to be around. And if all of these visuals werenââ¬â¢t enough, Spurlock goes even further when he shows a common body weight reduction surgery in action. The viewer first sees probes with cameras and tools inserted into the patientââ¬â¢s repulsively large belly, and then ends up inside the patientââ¬â¢s fat filled stomach watching the surgeons nip and tuck away. Spurlock makes it very hard for the viewer to forget what his message is with all of these images that stick in the back of your mind. From the head of McDonaldââ¬â¢s to a middle school kid buying lunch, Spurlock carries out an assortment of dialogues throughout the documentary. Although many are significant, the most memorable and effective would have to be the conversations Spurlock has while visiting Madison Junior High School. He first confronts a girl with only cookies and french fries on her plate and asks her if sheââ¬â¢s going to eat anything else. The girl simply says no. Spurlock moves on to the lunch line and asks a girl if she was going to get anything else other than french fries on her plate and she responds, ââ¬Å"Well Iââ¬â¢m getting milkâ⬠¦ its my calcium and my vegetables. â⬠If you werenââ¬â¢t disgusted with the kidââ¬â¢s food choices alone, Spurlock moves on to the lunch ladies to get their two cents on the food being served at their school. The lunch ladies were content with the saying ââ¬Å"ignorance is bliss. They serve the kids french fries, swiss rolls, and high sugar drinks, assuming that they had brought their own sandwich from home, but none of them ever checked to see. They all claim that they are setting up the kids to make the right choices yet most of the kids arenââ¬â¢t. All of these dialogues Spurlock has at the Junior High School in Illinois were very eye opening, and made the viewer feel obligated to see more of what is going on behind the scenes at their own local schools. Further on in the film, Spurlock calls McDonaldââ¬â¢sà Headquarters trying to set up an appointment with someone high up in the corporation. Nearly every phone call he made he is promised either a message be delivered, a return phone call, or a good time to call back. Following close to twenty phone calls later, Spurlock gives up trying to schedule an appointment with the head of McDonaldââ¬â¢s. After seeing Spurlock get shot down time and time again, it makes the viewer wonder if McDonaldââ¬â¢s is trying to dodge a question that could damage their reputation, as well as contemplate how unprofessional their business is run. Another key strategy Spurlock uses throughout his month long McDonaldââ¬â¢s stint is the gradual change in tone. From the beginning, Spurlock is very excited to kick off his McDonaldââ¬â¢s exclusive diet and has a cheerful tone and positive attitude. After a couple of days turn into a couple of weeks, Spurlockââ¬â¢s tone changes drastically. Instead of optimistic and cheery, like from the beginning of the month, Spurlock now has a rather negative and dire one. Phone calls between him and his girlfriend that once were normal, turn in to him seriously questioning his will to continue with his experiment. Spurlockââ¬â¢s tone and attitude are easily noted as having a negative correlation with days spent on the McDonaldââ¬â¢s diet. By showing this trend, Spurlock is able to emphasize the emotional, rather than just the physical, effects of his diet to the viewers. Throughout the documentary, Spurlock continuously incorporates children to capture the viewerââ¬â¢s attention and to show that the obesity problems start at a young age. ââ¬Å"A Pizza Hut, a Pizza Hut, Kentucky Fried Chicken, and a Pizza Hut. McDonaldââ¬â¢s, McDonaldââ¬â¢s, Kentucky Fried Chicken, and a Pizza Hutâ⬠is sang by young children, some being obese, right at the start of the film. If this doesnââ¬â¢t raise a red flag in oneââ¬â¢s head that children are being taught how to sing Americaââ¬â¢s most unhealthy fast food restaurants in school, Iââ¬â¢m not sure what will. Spurlock also spends a decent portion of his documentary in schools. He examines the food choices available to the kids, asks them about what they eat, and observes their physical education class. The most effective use of incorporating children is the interviews he conducts by holding up pictures of famous Americans and famous fast food icons, then asking the children who they are and what they were. Some of the children could identify George Washington and what he did, but as soon as Spurlock showed them a picture of Jesus all were stumped, one boy even guessed he was George W. Bush. Then the pictures of Wendy and Ronald McDonald were shown, and to no surprise every kid there knew exactly who Ronald was and that he is associated with McDonaldââ¬â¢s. By putting this emphasis on young children being led down the wrong path at an early age, makes the viewers compelled to believe that our society is going wrong with teaching healthy food choices. Whether it was the personal touch, visuals, dialogues, change in tone, real footage, or incorporation of children, Morgan Spurlock does an impeccable job provoking Americans to question their choice in food and influencing them to take action. When the final results of Spurlockââ¬â¢s experiment are posted (13% weight increase, cholesterol level of 230, and dysfunctional liver) itââ¬â¢s going to be very hard for me to walk into a McDonaldââ¬â¢s. So, next time Iââ¬â¢m faced with the choice of eating at fast food or taking a little time of my day to cook myself a meal, I definitely know which one Iââ¬â¢ll be doing, but the real question is will everyone else?
Thursday, January 23, 2020
Merchant of Venice - Portia was No Feminist :: Merchant Venice Essays
Merchant of Venice: Portia was No Feminist The question has been proposed whether Portia was her own woman, and if after she married Bassanio would she still be the protector of her fortune. I researched for evidence to the theory that Portia was not her own, her fortune was not her own, and she was bound financially to her husband after marriage. There is nothing out of the ordinary about this particular arrangement, and I don't feel that the relationship should continue to be hailed as a progressive, feminist relationship. The best evidence I could find were the words which were spoken out of Portia's own mouth, One half of me is yours, the other half yours-- Mine own, I would say; but if mine, then yours, And so all yours. III.ii.16-18. There you have it. Portia is Bassanio's. This may be idle lover's talk; however, it does signify the beginning of a possessive relationship in which Bassanio is the possessor! Directly after Portia is "won" by Bassanio's correct choice in caskets she states, Happiest of all, is that her gentle spirit Commits itself to yours to be directed, As from her lord, her governor, her king. Myself, and what is mine, to you and yours Is now converted. . . . I was the lord of this fair mansion, master of my servants, Queen o'er myself; and even now, but now This house, these servants, and this same myself Are yours. . . . III.ii.163-171 I struggle to see how the relationship between Portia and Bassanio is worthy of feminist hurrahs. I believe Portia is a woman worthy of feminist scholarship, but not the relationship to her husband.
Wednesday, January 15, 2020
Philosophy â⬠Religion Essay
Explain and illustrate two criticisms of the claims that the universe shows design Many philosophers have suggested that world shows design to the extent that there can be no other conclusion other than there is a God who created it. This argument has come to be known as the teleological argument (from the Greek ââ¬Ëtelosââ¬â¢ meaning ââ¬Ëpurposeââ¬â¢). The argument is an inductive one, a posterior (knowledge gained from experience) and is put forward to prove the existence of God. Design can refer to qua regularity and qua purpose. The former focuses on order and regularity in the world and the latter focuses on purpose and beauty but does this hold up to scrutiny? One criticisms was put forward by Hume in his Dialogues Concerning Natural Religion says that there is no evidence for order in the world. In fact the evidence given seems to suggest an evil creator; the arbitrary destruction in the world that affects everyone included innocents seems to suggest that there is no design or order in the world. Tsunamis, hurricanes and earthquakes can all be cited in Humeââ¬â¢s attack. This is made even more apparent from the fact that modern physics isnââ¬â¢t as ordered as the predominant supporter of the design argument, William Paley. Paley gave examples such as the planets and seasons and even gives backing from science saying that Newtonââ¬â¢s laws govern the very body of nature. However this has been proved to be wrong by Princeton University and their study called ââ¬ËThe Domeââ¬â¢, the study in itself shows that Newtonââ¬â¢s lawââ¬â¢s are non-deterministic meaning that a ball can drop from any apex (as did in the experiment) without a cause. This shows that even science isnââ¬â¢t ordered as Paley made out. Another criticism is which is also put forward by Hume is that Paleyââ¬â¢s argument (that there is, indeed, design in the world) is that this is a disanalogy. Paley gave the example of watch stating that it had purpose (it could tell us the time), regularity (evident through second, hour and minute hand) and design (the mechanisms) and he claims that this is analogous to the world. However this is a clear disanalogy according to Hume; for we have experience of watches and we know that they have designers and thus know that they must be designed, we can not however say the same for the universe, as we only have one and we are contained within it. If we were transcendent and had access to more than one universe or even if we had witnessed them being designed we may have been able to accept Paleyââ¬â¢s claims. Hume also says that itââ¬â¢s not analogous because a watchââ¬â¢s purpose is axiomatic but this is unlike the universe where it is subjective. For a Christian, the purpose of life is to create a relationship with God so that they can be eschatologically reunited and the universe allows this (itââ¬â¢s purpose) however a humanist would say that the universe has no purpose and that we are here to live our lives to the full. Thus Paleyââ¬â¢s claims are left redundant. To conclude, these two criticisms have shown that there is question as to whether there is design in the world. Hume has shown that design qua (in relation to) purpose and regularity are merely positions which are nothing more than falsities. Explain and illustrate two claims that Godââ¬â¢s existence is incompatible with the existence of evil Evil has come to pose one of the single largest threats to theism, indeed, many such as John Stuart Mill and David Hume concluded that God no longer existed because of the existence and the incompatibility of it. Evil has been defined to be the ââ¬Å"absence of goodâ⬠by Aristotle but it mainly refers to two types, either natural evil which entails natural disasters such as tsunamis or moral which refers to morally wrong actions and intents taken by humans such as infanticide or examples such as the Holocaust. Some try to reconcile the ideas of evil and God (in what has come to be known as theocies) but it is questionable whether they have succeeded. Hume puts the first criticism forward which is known as the logical problem of evil, a deductive argument, by first reissuing the statements as a theist would accept them; 1. God is omnipotent. Omniscient and omnibenevolent 2. Evil (and thus suffering exist) Hume claims that the one and two are incompatible. For if he loved us then he would stop suffering and thus he can not be omnibenevolent. Hume developed his argument through his ââ¬Ëinconsistent triadââ¬â¢ which states that God is either unable to stop evil which means they he is not omnipotent; that he does not know about the evil which means he is not omniscient. This leads us to the conclusion that Godââ¬â¢s existence is logically incompatible with the existence of evil and Hume to say that one of the sides of triangle (attributes of God, considering that evil objectively exists) and so Hume says that it is the ââ¬Å"deathâ⬠of classical theism. The answer to this could be that evil exists so that we can allow us to spiritually grow, for it is true that we can not become courageous unless an instance of danger arises, similarly we can not gain compassion without suffering. So the criticism is solved through God wanting us to experience suffering so we can go though a process of soul-making (this marks the basis for Iraneusââ¬â¢ theodicy). However this leads to the second criticism which is predominantly put forward by William Row, Charles Darwin and David Hume says that even if we were to accept that evil should exist and it is compatible, the sheer amount and the distribution of it shows that the existence of God and evil is less probable. This inductive argument cites points in history that show that the distribution doesnââ¬â¢t seem to amount justification for soul-making; it can accept the death of an adult, but what of the Gulag and Holocaust? Rowe also notes that there are evils which do not lead to spiritual growth such as people who never recover such as child who has had his whole family burned. Rowe also gives the example of a fawn who burns in a forest but no one is around to see it, who is growing spiritually, what compassion has been encompassed? This anthropocentric approach (by implication) also fails because it leaves animal suffering unanswered. Thus, the view that evil and Godââ¬â¢s existence is compatible is made redundant not only in the face of the incompatibility of Godââ¬â¢s very nature and the existence of evil but the sheer amount and distribution of it.
Tuesday, January 7, 2020
The Corruption Of Cairns Police Essay - 927 Words
Few doubted the ubiquitous corruption of Cairns police in the early years of the 20th century, with the local cops so notoriously crooked that even newspapers in far off Brisbane reported on their transgressions. When lawyer Percy Le Vaux represented property owner Peter Lumberg in an action against a watch-house constable for filching his watch during Lumberg s overnight incarceration, the Brisbane Truth saw light at the end of the tunnel, believing this spark would ignite the fire that brought the entire criminal edifice tumbling down. ââ¬Å"So it has come, at last,â⬠announced the paper. However, a magistrate dismissed the charge, and nothing changed. Undeterred, Truth continued to publish veiled allegations that the police took bribes from criminal overlords whose Sachs St enterprises included illegal gambling, sly grog shops, opium dens and whore houses. So, intent on quietening the annoying journalists, the Police Commissioner transferred north Inspector Herbert Rowland Pasley Durham, a senior officer of impeccable credentials, but again, nothing changed. Until 5th September 1905. On that date, a different inspector, the Inspector of Nuisances, discovered the aforementioned Lumberg hacked to death in the bush on the outskirts of town. Undoubtedly a stingy old bugger, the unmarried and wealthy Lumberg invested money made in the gold rush years in houses, which he rented out, though, not caring for the luxury of a house himself, he instead lived in a shed. In fact,Show MoreRelatedThe Corruption Of Cairns Police1202 Words à |à 5 PagesFew doubted the endemic corruption of Cairns police in the early years of the 20th century, with the local cops so notoriously crooked even newspapers in far off Brisbane reported on their transgressions. When solicitor Percy Le Vaux represented property owner Peter Lumberg in an action against a watch-house constable for filching his watch during Lumberg s overnight incarceration, the Brisbane Truth saw light at the end of the tunnel, believing this spark would ignite the fire that brought theRead MoreDemocracy As A Form Of Government1885 Words à |à 8 Pagessocial contract between the people and their rulers, James Cairns and Alan Sears explain democracy as disrupting everyday reality and developing new practices of popular power, and lastly Ranciere, Ranciere describes democracy as, ââ¬Å"the reality of the power of the people that can never coincide with the form of a State.â⬠These four political theorists all agree, democracy would not exist without the people. Through Aristotle, Rousseau, James Cairns and Alan Sears, and Ranciere I will explain what democracyRead MoreSusan George : A Renaissance Man Of Sorts1545 Words à |à 7 Pagesmarried a girl named Valerie and th ey had a child together before they divorced not long after. Later, Keith started working with the Scottish Opera on their soundboard and lights which is where he met the woman he wishes he married: opera singer Janice Cairns. Though they did not work out, the break up gave Keith the ability to travel, he first went to France and later Sweden, there he met another woman, Annika Helker, yet this also did not work out. But, another significant event took place in SwedenRead MoreSusan George : A Renaissance Man With An Infectious Smile, By Keith Ambrose2099 Words à |à 9 Pagesmarried a girl named Valerie and they had a child together before they divorced not long after. Later, Keith started working with the Scottish Opera on their soundboard and lights which is where he met the woman he wishes he married: opera singer Janice Cairns. Though their relationship ended, the break up gave Keith the ability to travel. He first went to France and later Sweden; there he met another woman, An nika Helker, yet this relationship also ended. But, another significant event took place in SwedenRead MoreGlobal Business Environment - Case Study: Carrefour5527 Words à |à 23 Pagessourcing locally using local suppliers. Moreover, institutions or agreements like the General Agreement on tariffs and Trade, The World Bank and The International Monetary fund can have a dramatic influence on retailers. They help manage, regulate, and police the global marketplace and thus provide the stability in the trading environment. Nowadays, economic power is hold by these supranational organizations. Moreover, through globalization, barriers between nations are reduced. Thereby, nations are moreRead MoreGlobal Business Environment - Case Study: Carrefour5517 Words à |à 23 Pagessourcing locally using local suppliers. Moreover, institutions or agreements like the General Agreement on tariffs and Trade, The World Bank and The International Monetary fund can have a dramatic influence on retailers. They help manage, regulate, and police the global marketplace and thus provide the stability in the trading environment. Nowadays, economic power is hold by these supranational organizations. Moreover, through globalization, barriers between nations are reduced. Thereby, nations are moreRead MoreInternational Business Study Guide5732 Words à |à 23 PagesSchool of Management 26 The Emergence of Global Institutions Over The Past Half Century, A Number Of Important Global Institutions Have Been Created To: ïÆ'ËHelp Manage, Regulate Police The Global Marketplace ïÆ'ËPromote The Establishment of Multinational Treaties To Govern The Global Business System (Cairns Sliwa, 2008) RMIT University School of Management 27 The Emergence Of Global Institutions: Actors In International Business World Trade Organization RMIT University UN Consists
Sunday, December 29, 2019
The Rebirth Of A Forgotten Virtue By Daniel Akst - 888 Words
In the pugnacious article Thrift: The Rebirth of a Forgotten Virtue, the writer Daniel Akst uncovers the characterization and slant of the utilization of thrift. Throughout the article, Akst gives a few perspectives and cases of certain powerful individuals and their perspectives. Alongside the different perspectives of the individuals, there are numerous quotes from well respected people. When Akst uncovers his actual position on thrift towards the closure of his factious article, he trusts that thrift makes solidness. The targeted group that Akst aims for is the general population of money spenders in America. His intention of composing this article is to advise individuals about thrift and that by thrifting you make budgetary opportunity. The rhetorical analysis strategies that will be exemplified are pathos, as well as logos. Daniel Akst is successful in his contention that thrift makes opportunity with illustrations of hurried speculations, quotes of persuasive individuals and m easurable proof. The strategy used by Akst as a part of his factious article is pathos, which is used to helped persuade his audience through his use of logical reasoning. The use of pathos throughout the article shows faith in how Americans burns through cash and how they ought to burn through cash. ââ¬Å"To the extent that thrift produces wealth, it breeds envyâ⬠(511). Akst is claiming that riches breeds or creates envy in everybody naturally. Akst does not bolster his claim that riches makes
Saturday, December 21, 2019
Assessment of a Statement Essay - 1102 Words
Assessment of a Statement Niccollo Machiavelli, born on May 3, 1469, lived during a period of turmoil and constant war in Europe. Machiavelli believed that political life cannot and should not be governed by a set of moral or religious absolutes. He also believed that in the interest of securing the state, acts of violence and deception that would be unethical and indefensible were permissible. This essay will seek to prove that the statement ââ¬Å"the end justifies the meansâ⬠is not morally defensible. It will exploreâ⬠¦show more contentâ⬠¦The means must be judged by an objective and consistent standard of morality. In the Machiavellian paradigm, the prince acts with a view to his own gain. He is advised to capture, consolidate, and defend his authority from all challengers. But how do the people fit in? Machiavelli does admit that a principality should rest upon the support of the people. But later on, he clarifies that the ââ¬Å"moral goodness of the massesâ⬠stems only from their gullibility and willingness to be misled. Moreover, Machiavelli goes on to argue that a ruler must necessarily act against the interests of his people. To Machiavelli, the people do not know what is best. Thus, the prince must utilize cruelty, fear, deception, and brute strength to subdue the interests of the people. This is morally indefensible since it infringes upon the most basic human rights to life and liberty. A classic Machiavellian prince is Idi Amin who came into office saying I am not an ambitious man, personally, I am just a soldier with a concern for my country and its people.[2] Months la ter, to secure his regime and ostensibly the state, Amin launched a campaign of persecution against rival tribes and Obote supporters, murdering between 100,000 and 500,000. This is an extremely immoral act that is not morally defensible . 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In Maryââ¬â¢s case the safety committee and the management have failed to follow the 2005 Act and General Application Regulations 2007 in developing a safety statement whichRead MoreQuestions On Income Statement Assessment1136 Words à |à 5 Pages90630 MEMO To: Owner, Serious Reader Company From: Gabe LeBlanc Date: August 14, 2016 Subject: Income Statement Assessment It has been a pleasure to be part of Serious Reader Company (SRC) and I am honored to be the one presenting you the 2015 Income Statement (IS). In compliance with your request, the Managerial accounting interpretation of the results and merely in gross margin income, statement was using Variable Costing. 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I inform him that his visit today will take no more than an hour. First and foremost I have him read and sign off the consent form. Next I inform the client about privacy and confidentially. I also let him know it is okay to stop me andRead MorePersonal Statement On Health Assessment Essay1064 Words à |à 5 Pages(Health assessment). I wil be identifying 10 concepts from them and thoroughly scrutinize how they would apply to my personal life and other contextual settings such as social context, coupled with current related researches on these concept. However, their applications to my current work place (Havana specialist Hospital, Surulere, and Lagos, Nigeria) and their usefulness to the current world will also be discussed. 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Friday, December 13, 2019
Patent Infringement of Internet Technology Free Essays
Issue in Dispute Factual Background The issue being disputed is whether Vonage contravened patent law by using a technological invention registered to Verizon, without permission, in providing its online communication services. Infringement was claimed by Verizon on three of its patents. Since 2006, a string of patent infringement cases have been filed against Vonage, an online communications company providing customers with the means to communicate through their computers through the Internet route. We will write a custom essay sample on Patent Infringement of Internet Technology or any similar topic only for you Order Now Verizon was first to sue Vonage for the use of three patents covering the translation of ââ¬Ëanalog voice signalsââ¬â¢ into ââ¬Ëdigital signalsââ¬â¢ to allow customers to communicate through their computers with broadband connections. In March, a jury verdict found Vonage to have infringed the patents and this was also upheld by the appellate court but only for the two patents. However, the appellate court remanded the case down to the lower court for re-determination of the monetary award since this was not detailed by the jury. Next to file a case was Sprint Nextel Corporation for the use of its patented voice-over internet protocol (VoIP), which allows computer users to make calls using broadband connections. In September, a jury also found voyage to have infringed this patent. Lastly, Klausner Technologies also communicated its claims to Vonage but this has been settled. To date, claims of Sprint Nextel Corporation and Klausner have already been settled. All these claims involved Vonageââ¬â¢s online use of these technology patents in its online popular communication services. Position of Litigants Verizon based its claims on the infringement of three patents. Patent 574 enhances translations of communication information such as telephone numbers or websites into IP addresses. Patent 711 covers the manner of using computer speakers or microphones to communicate online. Patent 880 covers ââ¬Ëlocalized wireless gateway systemââ¬â¢ that enables phones to register with transceivers before connecting to the Internet.[1] Although these patents do not constitute online communications, this serves to enhance the system by providing a means of translating numerous digital to analog signals, instructing a means of using speakers and microphones to communicate online, and connecting into local base stations to connect mobile phones to computers. By offering online communication services using these three patents without its permission, Verizon claims that Vonage has violated its patent grant. Vonage claims that it has not violated Verizonââ¬â¢s patents because it did not translate but merely extracted and reformatted the telephone numbers. Verizon also claimed that the court of first instance erred in the direction it gave to the jury, particularly on the construction of vital terms found in the claims. First contested term is ââ¬Ëtranslationââ¬â¢, which was construed by the courts generally instead of limiting this to the conversation of higher to lower protocols as contained in the patent grant. Second contested term is ââ¬Ëconditional analysisââ¬â¢, which was interpreted by the court as generating a result from a prior first condition. Vonage claims that this should be limited only to the preferences of the parties using the system.[2] Since its operations do not fall under the technological systems patented by Verizon, it has not infringed any patent. Ethical Issue Opinion on the Case Prior to the cases, Vonage has become popular as an online communications company[3]. In 2006, it launched virtual phone numbers in Europe[4] implying the development of a new type of Internet based community function apart from linking its services to various Internet communication channels such as voicemail. Its popularity was due to the competitive prices together with the high Internet accessibility in most developed countries and the higher interconnectivity it offers by being able to link landlines and mobile phones to computers when compared to purely landline or mobile services or with Internet connectivity but limited only to same network calls. Basically, prior to Vonageââ¬â¢s service, VoIP was already existent but with limited use only to partners of the service provider. Vonage took the VoIP concept fused it with the other online communication connectivity and processes and created a service that higher interconnectivity. Did Vonage violate the law? According to the courts, it did violate the patents of the two companies. Was its actions right or wrong? The answer cannot be plainly stated in black and white. On one hand, this may be wrong because it profited out of somebody elseââ¬â¢s technological innovation but on the other hand, it served or even empowered the public by giving them an alternative option. Even in a competitive world, consumers, through demand, do not always influence market prices, quality of service, or innovation. This is especially so in the case of online technology sector, which have become a venue for monopoly such as Microsoft. Under existing law and jurisprudence[5] there may be infringement. However, this case could have become a landmark by clarifying the concept of patent for the purpose of negating infringement. A patent is a property right to use or own inventions for a given number of years and an invention is a new creation[6]. However, it does not necessarily cover purpose, function or importance to the community. Patent has also been used for abuse such as the monopolistic tendencies of technological companies. While private property should be respected, this should also be balanced with public good. Moreover, Internet technologies are virtual, making it necessary to determine or limit the processes or operations considered as qualifying for patents. References KSR Intââ¬â¢l Co.v. Teleflex Inc. (No. 04-1350) 119 Fed. Appx. 282. Retrieved November 1, 2007, from www.law.cornell.edu/supct/html/04-1350.ZO.html. Richtel, M. (2007, October 26). Shares Rise as Vonage Settles Fight over Patent. The New York Times. Retrieved November 1, 2007, from http://www.nytimes.com/2007/10/26/technology/26phone.html. Vonage (2007). Timeline. Retrieved November 1, 2007, from www.vonage.com. US Patent and Trademark Office (2007). General Information Concerning Patents. Retrieved November 1, 2007, from http://www.uspto.gov/web/offices/pac/doc/general/index.html#patent. Vonage Told to Stop Using Verizon Technology By IAN AUSTEN Published: March 24, 2007 A federal judge said yesterday that he would order Vonage Holdings, the Internet-based telephone service, to stop using technologies patented by Verizon Communications. The decision, which could force Vonage to close or to install new systems, follows a jury decision this month that awarded Verizon $58 million and monthly royalties. But the judge agreed to postpone the effective date of the injunction for two weeks while he considers a request by Vonage for a stay pending what could be a lengthy appeal. The decision forced a temporary halt in the trading of Vonage shares and eventually sent the companyââ¬â¢s stock down $1.05, or 26 percent, to close at $3. Vonage began trading last May at $17 a share. ââ¬Å"For Vonage, everything that can go wrong has gone wrong,â⬠said Richard Greenfield, the co-head of Pali Research in New York. ââ¬Å"The constant stream of bad publicity has got to be adding to customer churn.â⬠As it did earlier this month, Vonage quickly moved to assure its two million customers that their service would not be affected. It has said it is developing alternative technology that does not conflict with Verizonââ¬â¢s patents. ââ¬Å"We are confident that Vonage customers will not experience service interruptions or other changes,â⬠the companyââ¬â¢s chief executive, Mike Snyder, said in a statement. ââ¬Å"Our fight is far from over. We remain confident that Vonage has not infringed on any of Verizonââ¬â¢s patents.â⬠Brooke Schulz, a spokeswoman for Vonage, said the company had not seen any effect on its ability to attract and retain customers because of the case. ââ¬Å"We believe this case has had not impact on churn to date, nor do we expect it to,â⬠she said. Judge Claude M. Hilton of Federal District Court for the Eastern District of Virginia in Alexandria said yesterday that an injunction was necessary because fines and royalties will ââ¬Å"not prevent continued erosion of the client base of the plaintiff,â⬠The Associated Press reported from Alexandria. Vonage has been the early leader in an attempt by several companies to shift traditional telephone company customers to Internet-based calling. ââ¬Å"Weââ¬â¢re pleased the court has decided to issue a permanent injunction to protect Verizonââ¬â¢s patented innovations,â⬠said John Thorne, a senior vice president and deputy general counsel at Verizon. The three patents that a jury found Vonage to be infringing upon involve the way the company moves calls to and from the Internet from the conventional telephone system, methods for giving customers calling features like call waiting, and means for providing Internet calling through wireless networks. If Vonage is forced to switch to other technologies, the cost and feasibility of such a change is not clear. It is believed that the company has the ability to make remote software updates in devices that its customers have installed at their homes and offices.à Many conventional telephone companies hold patents involving Internet calling. Vonage faces a separate patent lawsuit from Sprint Nextel that has yet to go to trial. à How to cite Patent Infringement of Internet Technology, Essay examples
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